Convenience stores have never been more relevant. Since the Covid-19 pandemic, more businesses having been adopting a ‘work from home’ or ‘hybrid’ structure for employee’s, keeping the population closer to home and closer to their local convenience stores.

Convenience stores have evolved from the traditional corner shop, to offer a wide range of products and services. Customers can pick up something for dinner, post a package, pay a bill, or grab freshly made food or hot and cold beverages quickly, easily, and close to home.

Open long hours, a short walk from homes, and allowing for quicker shopping than supermarkets, convenience stores have seen a significant increase in footfall and spend since the Covid-19 pandemic and the start of the ‘work from home’ culture. With a new appreciation for local stores, this trend is expected to continue throughout 2024.

Convenience store shoppers are impulsive, with the large majority (72%) making their final purchase decisions in store; Hi! Street Digital lets brands influence consumers at the critical path to purchase moment.